The Weirdest Credit Union Videos on YouTube
[Note: This is a companion piece with today's other story, "Credit unions on YouTube: 2008 vs. 2009."] Meet David Jimenez Are Hispanic robots common at credit unions? Banks Suck Literally… as in a...
View ArticleCredit Unions on YouTube: 2008 vs. 2009
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of the popular video-sharing tool YouTube within the credit union industry. Still, the relatively...
View ArticleWhat’s on TV? Ads for Financial Institutions
Here are some of the more notable or interesting TV spots that The Financial Brand has run across in the past few weeks. (Please note: there are many YouTube videos embedded in this article.) Chase –...
View ArticleVideo: Crossing the Line With Cross-Selling
This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1) read the script below, and/or (2) get your financial institution to change...
View ArticleQ&A: Digital Signage Is About “Local Relevance,” Not CNN
The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial...
View ArticleHSBC Microsite: ‘Join the Values Conversation’
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section. The ValuesSoapBox.com (below)...
View Article‘Cash In’ With a TV Commercial Contest
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a...
View ArticleAussie Bank Slips on Banana Analogy
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45 basis point jump in standard variable...
View ArticlePortfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV
Union Bank – “Rock Solid” A blogger snapped this photo of a “rock” on the teller counters at Union Bank. It turns out the “rock” was made of soft foam. “About as solid as a marshmallow,” the blogger...
View ArticleSustaining Social Media Success With Marketing Muscle
American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media project was launched in July 2009. Now — in...
View ArticleGEICO’s Crazy Ad Strategy Breaks the Rules
“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads GEICO uses more branded characters at...
View ArticleWhat Gen-Y Knows About Banks & Credit Unions
If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry did. They grabbed their cameras and hit the...
View ArticleANZ Promises It Isn’t Rude and Cranky
Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the rude, cranky, deceptive and...
View ArticleBank Bashing Ads Tell People What They Don’t Get
TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks. No frustration. No excuses. No...
View ArticleWanted: Vice President of Unbanking
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex,...
View ArticleCredit Union Ads Admit Two-Pronged Truths
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
View ArticleAvatar Star Search: Create a Character for Bank’s Next TV Ad
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
View ArticleThe Singer
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
View ArticleThe Nominees For Oscars In The Financial Industry Are…
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
View ArticleBest of Bank Marketing On YouTube
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
View ArticleCommonwealth Bank’s Olympic Bomb Hoax Ad Blows Up In Its Face
The Aussie bank is forced to apologize after pulling an online ad depicting a bomb hoax outside an Olympic venue.
View ArticleRetail Banking Videos On YouTube: Weird, Wacky & Wonderful
The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.
View ArticleDigital Merchandising: ‘Way Beyond Branch Signs And Displays’
One of the financial industry's leading digital merchandising companies talks about trends, ROI and the future of branch signage.
View ArticleThe Top 10 All-Time YouTube Videos In Banking
The top 10 retail banking videos have all been viewed at least 2.8 million times. Visa, E*Trade and four non-U.S. banks make the list.
View ArticleAd Lab: YouTube B.S., NFL Parody, Surrogate Mother
A review of YouTube advertising and marketing videos from banks and credit unions around the world -- everything from the hilarious to downright weird.
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